Grundfos: Be, Think, Innovate (blue stripe)


Helen Mubarak
Grundfos North America

John O’Reilly
815.469.9100, ext. 302

Additional Resources

Grundfos Home Page


News / Product Releases

Grundfos Pumps to Halve Water Consumption For Irrigation at Fresno Facility During 2011

Grundfos Pumps Day of Values: 17,000 People In 1,200 Workshops Worldwide, Discussing 6 Revitalized Values

Grundfos Furnishes Energy-Saving Pump System for New LIVESTRONG Sporting Park in Kansas City, Kan.

Grundfos Pumps unveils the MAGNA™ 32-100

Grundfos Hydronic Heating Zone Valves Feature Removable, In-Line Actuators For Easier Installation and Servicing

Grundfos “Pumps on Tour” Hosts Local Industrial Trade For Fun Day at the Ballpark on Chicago’s South Side

Grundfos 2010 “Pumps on Tour” Truck Begins its 48-City Journey

New Generation of Circulator Pumps Spurs Dramatic Energy Savings for Off-Grid, Solar Home

Grundfos Launches ‘Thinking Buildings Universe’: Complete Online Resource for Pump Products and Applications

Grundfos “Impossible Tour” Revs Along With Stop at Orange County Choppers’ LEED Facility

Grundfos “Impossible Tour” Concludes Journey across America With 14-City Northeast Swing during October and November

Grundfos ALPHA Pump Unveiled at Historic Air Hanger

Grundfos Pumps Unveils ALPHA, a New Generation of Circulators, With Power-Consumption Savings of up to 80% or more


Case Studies

Circulator Pumps With ECM Technology Next Trend In Intelligent Hydronics Design

New Generation of Circulator Pumps Spurs Dramatic Energy Savings for Off-Grid, Solar Home



Grundfos Pumps unveils the MAGNA™ 32-100

The latest advancement adds another option to the growing line of variable speed wet rotor circulators from Grundfos Pumps

MAGNA 32-100
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— The new MAGNA variable-speed wet rotor circulator from Grundfos is powerful, reliable, intelligent, and energy-efficient. The MAGNA with its permanent magnet motor design reduces power consumption by 50% or more. The unique patented AUTOADAPT™ feature controls pump performance automatically within defined performance range, ensuring lowest possible energy consumption without sacrificing comfort. It’s easy to install, simple to operate, and an excellent choice for replacement applications. With these features and more, MAGNA is the smart choice for optimized pump efficiency.


  • Permanent magnet motor design that will avoid motor slippage problems common to induction-type motors, while delivering a starting torque four times higher than a standard induction motor.

  • AUTOADAPT™ function automatically modulates circulator performance to match ever-changing system demand, cutting power consumption by a minimum of 50%, as compared with other circulators in its class.

  • Plug-and-play convenience: Ten-foot-long line cord connects the circulator to a wall outlet, with no wiring required, eliminating the need to open a terminal box to make electrical connections

  • Integrated frequency converter allows built-in intelligence analyzes current conditions and adjusts performance accordingly to ensure maximum efficiency during operation

  • Low Noise Level: When in operation the noise level of the MAGNA is less then 35 db or equivalent to a whispered voice.

With an annual production of more than 17 million units, Grundfos is the world’s leading pump manufacturer, serving the residential, commercial-building and process-industry markets, as well as being a major supplier to the ground water, irrigation, water-supply and water-treatment industries. The company specializes in circulator pumps for heating and air conditioning as well as other centrifugal pumps for industrial applications, water supply, sewage and dosing. In addition to pumps, Grundfos also produces standard and submersible motors as well as state-of-the-art electronics for monitoring and controlling pumps.

Founded in 1945 in Bjerringbro, Denmark, The Grundfos Group employs nearly 20,000 in 82 countries on five continents worldwide, including 1,400 in the United States. A top priority on the Grundfos corporate agenda is an active commitment to improving the environment, both in terms of providing innovative pumping solutions as well as reducing the company’s own footprint. The company contributes to global sustainability by investing heavily in research and development to pioneer technologies that improve quality of life for people and care for the planet.

For more information, visit the website at or view the Grundfos Corporate Sustainability Report at You can also follow us on Twitter and Facebook.

For editorial assistance, contact: 1) John O’Reilly or Joel Williams, c/o O’Reilly/DePalma, 32 West Nebraska Street, Suite 1C, Frankfort, Illinois 60423; tel.: 815-469-9100, extension 302; fax: 815-469-2555; E-mail: or 2) Helen Mubarak, Communications Officer, Grundfos. Tel. 913-302-3702; E-mail:

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MAGNA 32-100 

MAGNA™ 32-100: The latest advancement adds another option to the growing line of variable speed wet rotor circulators from Grundfos Pumps.

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